![]() In addition to the influence of consumer culture, Shaffer’s play depicts powerful tension between traditional British values on the wane, and countercultural values that had been gaining traction since the 1960s. By the 1970s, for example, the vast majority of British citizens owned a television set the power of mass media is manifested by Alan Strang, who sings advertising jingles in his psychotic state. The explosion of affordable, mass-produced technology hastened the homogenization of culture, ushering in what Shaffer calls a “worshipless” way of life. This influx of wealth, combined with the rise of consumer products, contributed to a general rise in what can be described as “consumerism” within society as a whole. ![]() During the 1970s, Britain enjoyed increasing economic prosperity among the working class. ![]()
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